.//:/ / LEGO . / call your mom now!!! ////
The brief said: "LEGO Botanicals is two gifts in one." Sounds just like one of those classic early-2000s infomercials, right? That’s why we tapped into a nostalgic visual language that the audience instantly recognises and connects with.
To bring this concept into the real world and and encourage quality time away from screens, we created a whole new twist on the classic unboxing. We designed bespoke packaging where influencers received just half the kit, while the other half went straight to their mom’s house. That way, to build the full bouquet and claim the gift, getting together in person was an absolute must! Here's a couple of examples.
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