// / Jota Marin //// - not shot /on lego polaroid // /

/ / ./ / LEGO/ NOT SHOT ON. LEGO POLAROID

Oh, snap! LEGO's brick-made camera clicks but doesn’t take photos. So, we turned this lack of function into its main feature to create the first photography-led campaign for a non-functioning camera. From photography tips'n'tricks and camera reviews, to tuning every photo out there into our campaign because — of course — no snap ever taken was shot on the LEGO Polaroid.