// / / LEGO/ / . / / ./ you DOT you . . ./
You DOT You is about being proud of the person you are and how you portray it. So for the 2022 campaign, we’re bringing DOTS into the fluid and rule-breaking world of kids. It's a non-stop riot of colour, creativity, silliness and... OMG was that a dancing banana? Too late, we're on to the next thing.
Working together with Giphy and other multi-media artists, we created a library of uniquely DOTS-flavoured stickers, gifs and clips. Click here to see them all.
With a single production, we managed to create different versions for different market needs, as well as countless cutdowns and formats to populate the campaign across the many platforms.